Nike Biketown commuter bikes launch in Portland

Nike sponsors $10M bike share program

Nike has dabbled with Swoosh-branded cycling shoes and apparel over the years, but now the footwear giant has jumped into city bikes, sponsoring a bike share program in Portland, Oregon, to the tune of $10 million over five years. The plan is to produce and provide 1,000 bikes branded "BIKETOWN" for point-to-point use in the Pacific Northwest city.

Similar to London's "Boris bikes" (named after the mayor who championed the bike-share program), the BIKETOWN bikes will be available for a small fee at a number of stations around Portland.

The US currently has more than 60 cities with a bike-share program.

Nike's orange biketown city bike:
Nike's orange biketown city bike:

Nike will paint the BIKETOWN bikes with the company's signature orange, a color that has been been on Nike's shoeboxes since 1971. The baskets on the front of the bikes are even designed to look like shoeboxes.  

Beyond corporate branding, Nike claims that the orange also serves a safety purpose, along with the reflective gray tape and logos. 

Additionally, limited-edition bike-wrap designs will be released periodically.

Nike is producing 1,000 city bikes for biketown:
Nike is producing 1,000 city bikes for biketown:

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team Issue, Specialized S-Works Tarmac, Priority Eight city bike... and a constant rotation of test bikes
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

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