This is very different to the ODI-style Lock-On grip. The selling feature is the ergonomic design. The grip comes in several shapes and sizes to accommodate various hand sizes, and can be bought with micro or mini bar ends.
The WP-1 is the women's 'platform' version, and is narrower in grip profile than the men's version, but we like that too! The platform flare is a love/ hate thing, but it noticeably relieves palm stress on longer rides and the bolted aluminium end clamp ensures it won't shift position.