Wahoo has raised prices on all its products for US consumers, with increases ranging from $10 to $2,000, due to increasing costs and tariffs.
The brand’s Wahoo Elemnt Ace bike computer has increased from $599 to $649, while a Kickr Core with a Zwift Cog is up $40 to $534.
The biggest price hike is the Wahoo Kickr Run, which has risen from $4,999 to $6,999.
According to DC Rainmaker, Wahoo’s US site appeared “to be updating itself, because if you hover over products, you’ll see the old price. But once you open up the product page, you’ll see the new price”.
A Wahoo spokesperson told BikeRadar: “Like many companies with a global supply chain, it has been necessary to evaluate the long-term MSRPs of the entire Wahoo portfolio of products, for the USA and Canada.
“The new prices reflect increasing costs in production, international freight, local transportation and delivery fees - plus the ongoing impact of US import tariffs on manufacture, component parts and importation into the USA and Canada. The new MSRPs came into immediate effect on Wednesday 4th June 2025.”
Wahoo’s US price increases at a glance
- Wahoo Elemnt Ace: $599 to $624
- Wahoo Elemnt Bolt 3: $329 to $349
- Wahoo Elemnt Roam 3: $449 to $464
- Wahoo Kickr V6: $999 to $1,049
- Wahoo Kickr Core (with Zwift Cog): $499 to $534
- Wahoo Kickr Bike V2: $3,799 to $3,899
- Wahoo Kickr Climb: $699 to $749
- Wahoo Headwind: $299 to $319
- Wahoo Trackr Radar: $199 to £249
- Wahoo Trackr HR: $89 to $99
Trump’s tariffs causing price hikes
The cycling industry has seen many brands adjust their pricing or distribution in light of Trump's tariffs.
In April, Silca revealed that selling its new Elettrico electric bike pumps in the US was not viable due to the impact of tariffs. However, last week Escape Collective revealed that a reduction in trade war facilities opened an import window for the electric bike pumps.
At the end of April, Garmin revealed its January–March 2025 earnings, showing a 12 per cent year-on-year uptick.
Garmin’s president and CEO, Cliff Pemble, said the results were outstanding, but added that US trade policy was affecting every business, especially those with global supply chains.
Pemble said this would likely result in price increases: “So we're evaluating pricing not broadly, but specifically in context of each market and product line… there are cases where definitely, there's room to have different pricing, and there's other cases because... it's more competitive and difficult to increase prices.”
Specialized and Trek have also adjusted their pricing in light of the tariffs, with the former adding a surcharge to products and the latter introducing a price increase.
The US bicycle industry’s trade association, PeopleForBikes, has said Trump’s tariffs will have “devastating impacts” on the industry.
Why are there varying price increases?
The variation in price increases is likely due to where Wahoo’s products are made.
In May, Wahoo added a surcharge to its Wahoo Trackr Radar via increased shipping fees.
US consumers were faced with a $50 fee for the radar bike light, whereas the cheapest shipping fee for an Elemnt Bolt 3 was $15.
The difference between these products is the Trackr Radar is made in China, and therefore subject to higher tariffs, while the Elemnt Bolt 3 is made in Taiwan.
Editor's note: This story was updated with comment from Wahoo on 9 June.
