The Roc d'Azur is one of the biggest mountain bike events on the world, but it's little known outside of Europe. We headed down to the South of France to find out what all the fuss is about.
It's been going for over 30 years and across the continent it's the traditional end of season event, with numerous races and events going on during the five days it runs. Visitor numbers dwarf better known trade shows such as Eurobike or Interbike, helped by a festival-like feel.
The location by the balmy seaside town of Fréjus certainly doesn't hurt how attractive it is either, with sun, sea and singletrack all within easy striking distance. The Roc festival also attracts a serious number of exhibitors, with both big worldwide brands and smaller less well known European offerings.
BikeRadar took a quick look around to see what shiny and new mountain bike tech was hidden amid the tented city by the seaside. Enjoy!