Too-cool-for-school eyewear brand 100% is adding five new pairs of shades to its range for 2018, giving sponsored pros such as Peter Sagan even more ways to look nonchalant while crushing opponents or chilling on top of the podium.
The Daze, Blake, and Hudson “Active Lifestyle” (i.e. off-the-bike) models will go on sale on 1 March. These will be followed by the the Sportcoupe and S2 riding glasses in May.
These Hudsons look spot on for podium posing 100%
The casual models will retail from $110, and offer a range of colours from the lairy and modern to the slightly more retro.
Or how about a more retro-flavoured version? 100%
The Blake is another Active Lifestyle option… 100%
…as is the Daze 100%
Fans of 100%’s in-your-face ’90s style shades like the Speedcraft and Speedtrap get another option in the form of the S2, which will retail from $155.
The S2 is a full-on ’90s throwback, something 100% does rather well 100%
If you prefer a more restrained (but still sporty) look, the new Sportcoupe offers a slightly more rounded alternative to the existing Speedcoupe and starts at $135.
The Sportcoupe glasses are a rather more pared-down option for riding 100%