Adam Brayton rides Raw with new Hope hubs

No special effects, just pure, raw riding skills

Adam Brayton in 'Raw', riding in Pila, Italy

Aoife Glass

Published: January 5, 2016 at 2:40 pm

Hopetech team downhill racer Adam Brayton has displayed his extensive riding skills in a pared-down video filmed in the mountains of Pila, Italy.

In these days of epic aerial shots, slick special effects and adrenaline-fuelled soundtracks, there's something to be said for a video that relies solely on the natural sounds of riding. The rumble of tyres on trail, the whisper of leaves scattering, the wonderful silence of being airborne. And the riding ain't half bad either.

We're ever so slightly jealous of this view:

The video is set in Pila, Italy. We are slightly envious of those views

Based in Keswick in the Lake District, UK, Brayton regularly placed comfortably in the top 50 over the course of the 2015 UCI MTB World Cup series, and has clearly taken a little rest and respite from racing (and a very rainy UK) to catch a little trail action on the loamy soils of Italy.

The video celebrates the launch of the new Hope Pro 4 hubs, which we first checked out last year at their Eurobike debut. The evolution of the popular Pro 3 range, the Pro 4 boasts similar versatility and adaptability and is compatible with 11-speed cassettes from a variety of manufacturers, plus 'Boost' variants.

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The video showcases the new hope pro 4 hubs:

The new Hope Pro 4 hubs

Aoife Glass

Digital Strategist, BBC Wildlife Magazine

Aoife is an experienced journalist, editor and podcaster with a background in science communication and a passion for the environment and adventure, particularly when it’s by bike! Prior to joining BBC Wildlife she worked as a freelance writer for the likes of Red Bull, Trek Bicycles, MBUK and Jane Goodall’s Roots & Shoots amongst others. Before that she was women’s editor on BikeRadar and deputy editor on Total Women’s Cycling, and before that she worked at the Natural History Museum in London. She loves mountain biking, gravel riding and road cycling, and has tested a huge amount of cycling and adventure kit and bikes. Her first degree was in geology, so be prepared to have interesting rock features pointed out to you. She’s currently studying for a masters in Environmental Law and Sustainable Development and working on the Spindrift Podcast which she produces and hosts. @Silverstrange
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