Aerodynamic expert John Cobb goes solo

Consultant to LeMond, Armstrong creates new business

John Cobb is on the world wide web.

In the mid 1980s, John Cobb’s work with athletes began with regionally competitive cyclists and multisport athletes in the US southeast, then grew into consulting work for Greg LeMond and then Lance Armstrong. Cobb’s design handiwork has included bicycle frames, forks, wheels, aerodynamic handlebars and extensions, bike saddles, helmets and waterbottle cages.


Now he has a website to share his expertise and start selling stuff, including his expertise.

“I’ve learned a lot from my work at other companies, and I think that I’ve helped them bring some truly unique and advanced products to market,” Cobb said. “But I can do the same thing as a consultant, as evidenced in the design of an aero frameset I did for a prominent international brand (currently being used by both a world champion pro road team and an Ironman champion), and in the creation of innovative new bicycle components.” 

After being aligned with different personalities and organizations over the years, Cobb decided it was in his best interest to build his own company and brand, making his products available directly to the public. Cobb has designed products for Hed, Oval Concepts, Blackwell Research, SoftRide, Giro, Trek, Aegis, Kestrel, Scott, Shimano, Cervelo, Litespeed, Javelin and others.

“Cobb Cycling allows me to follow my own research agenda, working more closely with a broader client base,” he added. “It also allows me to be more in charge of my own destiny.”

Cobb will offer VFlow saddles initially, gradually introducing more products over the next 18 months.


For more information, visit