Bio-Racer, one of Europe's top custom cycle clothing brands, is coming to the US.
Shaun Albin, who has worked for Squadra and Canari, has set up BioRacer
Rather than just importing products from Bio-Racer's HQ in Belgium, the clothing will be designed and manufactured in the
This will cut down on the business's carbon footprint and mean the products are designed for the North American market.
Bio-Racer USA will also offer a unique service - its Custom Tailor programme. This enables riders to take customisation one-step further by having their jerseys tailor-made to fit their specific body type.