Mavic partners with Time for pedals

Road and mountain models in the works

 After quietly discontinuing its road pedals at the end of last year, Mavic today announced a new partnership with Time for "a technical collaboration" on road and mountain bike pedals going forward.

While no specific plans were announced, Mavic did say the clipless road and mountain pedals would be made in France and based on Time's ICLIC and ATAC designs.

The French companies' headquarters are about two hours apart, with Mavic in Annecy and Time in Vaulx-Milieu.

It remains unclear whether the new pedals will be branded just Mavic, or co-branded Mavic and Time. Mavic communications manager Zack Vestal said he didn't yet know specific plans for the pedals.

In a press release, Mavic president Bernard Millaud spoke in general terms about an "alliance that will contribute to the success and development of our two brands."

These mavic pedals are no more:
These mavic pedals are no more:
Mavic discontinued its road pedals at the end of last year

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team Issue, Specialized S-Works Tarmac, Priority Eight city bike... and a constant rotation of test bikes
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA
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