Shimano Europe to buy Lazer helmets

Shimano now has head-to-toe gear plus its components

Shimano Europe signed an agreement to buy Belgian helmet company Lazer Sport NV, and the deal is expected to close later this year.

Lazer’s history goes back to 1919 — it’s the world’s oldest helmet company, it claims — and the brand now sells into more than 50 countries.

Shimano American bought clothing company Pearl Izumi in 2008. Between the two companies, Shimano now has head-to-toe gear for road and mountain bike riders, in addition to its componentry. Shimano also makes clothing, shoes and sunglasses.

"This is a complete win-win for Lazer and Shimano,” said Lazer managing director Sean van Waes. “It allows Lazer to concentrate on what we do best - innovation - helping us to become the biggest helmet brand in the world at a faster pace whilst giving Shimano access to the best helmets in the business."

Lazer will continue its operations at its base in Antwerp, Belgium, Shimano Europe said.

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team Issue, Specialized S-Works Tarmac, Priority Eight city bike... and a constant rotation of test bikes
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

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