Assos roll out 2013 spring line
What's this? A $29 piece from the Swiss clothier?
Published:
For 2013, the high-end cycling clothier Assos have refocused, shelving their previous efforts with triathlon and focusing strictly on the road market. And while many of latest offerings live up to the Swiss company’s reputation for premium price, a few new pieces are surprisingly affordable.
Assos debuted 36 new items last fall, going deeper with the Uno line, including relatively affordable accessories like $45 arm warmers, and knee and leg warmers made with Roubaix fabric. Also, Assos jumped into the compression game with $29 compression socks.
Lest you think Assos is slipping on price, consider the $519 SturmNuss pant and the $589 SturmPrinz jacket, both of which are designed for horrible weather conditions.
BikeRadar got a preview of the 2013 spring line. Check out the gallery at right for the details on some upcoming jerseys and baselayers, plus a few 2012 fall pieces that just became available.
Authors
Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.
