Bianchi introduces L’Eroica retro clothing

Vintage-style race and casual gear available online

Bianchi has a new line of retro-style clothing to celebrate L’Eroica, the non-competitive ride on Tuscany’s Strade Bianche that Bianchi sponsors.


Designed to imitate the style of wool clothing from 50 years ago, the retro jersey made from ‘heritage wool’ has big pockets with buttons on both front and back, Bianchi logos on the sides and sleeves, and a button-fastened collar. The wool shorts have a pocket on the back side with button-fastening and buttons for the braces.

Santini makes the clothing.

The l’eroica line has casual pieces too: the l’eroica line has casual pieces too
Two pieces from the L’Eroica casual line

There is also casual wear in the same style, including a polo shirt, a sweatshirt and T-shirts in a few styles.


The 2013 L’Eroica edition is scheduled for October 6. The clothing will soon be available on Bianchi’s website.

Bianchi has new retro gear to celebrate l’eroica: bianchi has new retro gear to celebrate l’eroica