Bianchi teams up with Gucci for new road bike range

Touring and city models aimed at those with deep pockets

Italian firms Bianchi and Gucci have joined forces to create a new range high-end bikes.


Bianchi by Gucci has brought together the talents of the legendary bike manufacturer and world-renowned fashion house to produce two bikes; a touring bike and a single-speed city model.

The matte black 11-speed carbon bike is for urban/off-road use and has a carbon fork and hydraulic disc brakes. It won’t come cheap, though – it’s listed on Gucci’s US website at an eye-watering $14,000. The white single-speed city model is made from hydroformed steel and is listed at a comparitively modest but still steep $6,200. Both feature Gucci’s signature green/red/green stripe on the down tube, with a range of Gucci accessories, including helmet, gloves and water bottle, made to complete the look.

Bianchi by gucci helmet: bianchi by gucci helmet

This polycarbonate helmet will set you back $890


The bikes will be available to buy at select Gucci outlets around the world, including London, New York, Los Angeles, Las Vegas and Milan. They will also be showcased in Stockholm at Bianchi’s Café&Cycles, a concept store created by Bianchi’s owner and president Salvatore Grimaldi.