If there’s ever an opportune moment to start searching for a smartwatch at a reduced price, it’s now. That’s because Black Friday is nearly here – and the discounts have already started to appear online. In the days to come, look out for savings from brands including Fitbit, Garmin, Casio, Suunto, Polar and Sigma.
Smartwatches are an excellent accessory for dedicated cyclists. They make for a great alternative to bike computers, if you don’t need the GPS navigation functionality, and instead are focused on tracking your performance. Also, smart wearables are much more versatile in terms of fitness tracking and they can be used in other activities such as running and swimming.
We’re anticipating huge numbers of smartwatch deals during Black Friday, from major retailers such as Amazon, Currys and John Lewis to specialist bike stores such as Wiggle, Tredz and Merlin Cycles. Rest assured, we will be keeping this page up-to-date with the best bargains during the sales madness.
You can scroll further down for early Black Friday smartwatch deals. We’ve put together a guide at the bottom of the deals, to talk you through all things Black Friday, letting you know what to expect, when to expect it and how to pick out the perfect smartwatch deal for you.
Early Black Friday deals: quick links
- Amazon – The retail giant’s ‘Black Friday Week’ sale runs until 30 November
- Chain Reaction Cycles – New Black Friday deals released every Friday
- Currys PC World – The store’s ‘Black Fri-Yay’ sale is underway
- eBay – Reductions galore in the auction site’s pre-Black Friday sale
- Garmin – A number of the brand’s watches are on sale at Amazon
- Halfords – A wide range of Black Friday deals already online
- Nespresso – Save up to 56 per cent on Nespresso coffee machines at Amazon right now
- Tredz – ‘Black Ticket’ event with significant discounts on ‘nearly new’ ex-demo and ex-display bikes
- Wiggle – The Wiggle ‘Brighter Black Friday’ sale features discounts on a huge range of products
Best early smartwatch Black Friday deals
Garmin Forerunner 645 Music –
Though the Forerunner 645 Music is primarily designed for runners, it does also have activity profiles for cycling, and it’s currently available at a hefty, 37 per cent discount at Wiggle.
It’s key selling point is its internal storage space for up to 500 songs and the ability to connect to Bluetooth headphones, so if you like to run or cycle with music (we’d recommend headphones that don’t obstruct your ability to hear other sounds, like Aftershokz Trekz Air bone conduction headphones, if it’s the latter), then this could be a great option.
Beyond that it has all the usual functions you’d want in a multisport watch, like optical heart rate monitoring, GPS tracking, Bluetooth and ANT+ connectivity and lots of activity tracking modes.
Garmin Venu –
The Venu is Garmin’s answer to the Apple watch, balancing style and functionality. As it looks less like a rugged bit of trail kit, and more like a luxury watch it should integrate into your daily life much more seamlessly.
Nevertheless, it’s a feature-rich device with a built in heart rate monitor and pulse oximeter, plus menstrual cycle, sleep and stress tracking. There are also over twenty activity profiles for sports, including cycling, running and swimming.
Like the Forerunner 645 Music, it also has internal storage for up to 500 songs and the ability to connect to bluetooth headphones. To sweeten the deal, Currys has knocked £100 off the RRP for Black Friday.
Garmin Fenix 6S Solar –
Only recently launched, Garmin’s Fenix 6S Solar smartwatch is the brand’s flagship multisport watch. As the name suggests, it has the ability to charge itself using solar energy, which should help to extend the battery life significantly if you can get outside enough.
Beyond that, there’s all the usual features you’d expect from a smartwatch like this, including a number of different sport profiles, as well as ANT+, Bluetooth and WiFi connectivity. It also has a wrist-based heart rate monitor and pulse oximetry feature, to measure your blood oxygen levels.
Best of all, it’s currently available with 17 per cent off at Amazon.
Fitbit Ionic –
As you can read in our Fitbit Ionic review, this smartwatch isn’t without its flaws. We found the Ionic’s heart rate monitor to be slightly unreliable with point-on-point accuracy, but that’s something counterbalanced by an easy-to-use interface and stylish design.
Alongside the typical fitness tracking features and phone notifications, it can also be connected to the Fitbit app, where you can compare your stats with other users.
The Ionic is currently on sale for £145.99 at Amazon.
Fitbit Inspire HD –
The Inspire HD makes for a great affordable choice of smartwatch – especially over the cheaper Inspire, which unfortunately doesn’t feature a heart rate monitor.
The Fitbit Inspire HD will monitor the number of steps you’ve taken, the distance you’ve covered and the number of minutes you’ve spent doing exercise. It will also deliver notifications from your phone to its touchscreen display.
You can pick it up with a modest 11 per cent saving at Amazon for £79.99 – though we’re confident it will drop further in price closer to Black Friday.
Apple Watch Series 5 –
Very few people are turned off by the seamless user interfaces and flawless design of Apple wearables – but as you can read in our Apple Watch Series 3: What’s In It For Cyclists? explainer, there’s plenty here that will appeal directly to cyclists.
The newer Series 5 models also have upgraded feature sets like a larger, always-on display, the ability to take electrocardiograms via the inbuilt heart rate monitor, and fall detection.
If tracking multisport stats is your priority, we suggest you take a look at a dedicated fitness tracker from a brand like Fitbit or Garmin. But if it’s a general smartwatch you’re after, then the Apple Watch is an excellent option – especially with this 24 per cent discount from Amazon.
Garmin Forerunner 735XT GPS smartwatch –
The Forerunner 735XT is a smartwatch that can track a huge range of different data. It contains a wrist-based sensor that will track your heart rate and monitor activities including running, swimming and cycling.
This wearable also offers data that will appeal to cyclists: it can measure your VO2 max and lactate threshold and tell you how much recovery you’ll need after your ride. The 735XT can also receive notifications from your phone.
Right now, it’s on sale at Amazon for £193.35 – but we saw it drop to just £150 in last year’s Black Friday, so we’re confident it will drop in price again.
Garmin Vivofit 3 –
We saw Garmin’s entry-level Vivofit 3 discounted by over 50 per cent in last year’s Black Friday sale. That price drop on this smartwatch has fallen even further.
This is a simple wearable that doesn’t offer any advanced features, but is a great shout for anyone who wants to track their day-to-day activities, which includes running, swimming and cycling.
The Vivofit 3 will track your steps, distance, the number of calories burned and your sleep. It will also assign a daily step target based on your levels of activity, and notifies you when you’ve been inactive for too long.
Right now, Wiggle is selling the Vivofit for the cheapest price online with a 22 per cent discount – it’s now £69.99.
Polar Vantage V smartwatch –
Polar’s Vantage V is a smartwatch that’s practically fit to burst with features. Cyclists who ride regularly will appreciate the built-in GPS, which tracks speed, distance covered and the route taken – you can also download routes and navigate using the watch. There’s a built-in wrist-based heart rate monitor and you can track and analyse your various stats through Polar Flow.
The Polar Vantage V is currently £279.99 on Amazon. That’s a terrific 36 per cent saving against an RRP of £439 – but bear in mind this fell as low as £232.99 in last year’s Black Friday sale. It may well do so again.
For more of the latest Black Friday deals
- Black Friday cycling deals
- Garmin Black Friday deals
- Black Friday bike light deals
- Halfords Black Friday deals
- Black Friday smartwatch deals
- GoPro Black Friday deals
- Competitive Cyclist Black Friday deals (US only)
- Backcountry Black Friday deals (US only)
- Chain Reaction Black Friday deals
When is Black Friday 2020?
This year, Black Friday falls on 27 November, and Cyber Monday on 30 November. Black Friday is a sales tradition that goes back decades in the US, it’s relatively new to the UK, but each year it gets bigger and longer. Ultimately, Black Friday is much more than a single day – you can anticipate sales running for as long as a fortnight.
Due to the pandemic, more and more shoppers will do their deals-hunting online rather than in stores. With that in mind, we imagine that many retailers will put their best offers online first, or even exclusively online. Despite that end-of-November date, you can expect Black Friday deals to start appearing online in the middle of the month.
Are the smartwatch deals on Black Friday worth waiting for?
Last year, we saw huge savings across smartwatches from a range of different brands. The Garmin Black Friday deals were particularly juicy: the entry-level Garmin Vivofit, for example, dropped by a spectacular 50 per cent from £59.99 to £29.99 at Decathlon (it’s now even cheaper).
Amazon knocked a hefty 35 per cent off the entire Fitbit range, while Wiggle reduced the cost of the Suunto 9 GPS Multisport from £449 to £269.99.
We’re expecting the same variety of dazzling deals this year, but amazing offers like these are not always easy to come by. Below we’ve listed some tips to help you find the best Black Friday deals.
How to get a good deal on Black Friday
- Do a little research. Make sure you read a few online reviews before buying a product. Head to our smartwatches hub for our latest verdicts on wearables from Fitbit, Apple, Garmin and more
- Have you got a wishlist prepared in advance? It’s worth actually figuring out what you want to buy during Black Friday. Of course, you might be inspired by something along the way, but with every last retailer trying to convince you that it’s offering you the bargain of the century, it’s worth being judicious
- Never take an advertised price at face value. Many online stores try to exaggerate savings by listing the product’s original RRP; often, though, those products have been much lower in price for months or even years
- If you’re browsing and something catches your eye, add it to your shopping basket and then take a look at other retailers before you head to the checkout. Always remember that companies such as John Lewis & Partners and Currys PC World will price-match with other sellers
Should I wait for Cyber Monday?
Cyber Monday is something of an outdated concept now, and we think it won’t be much of an event this year. Traditionally, it has been an online-only sale, in contrast to all the in-store shopping of Black Friday itself.
But, like we say, due to the pandemic, most deal shopping will be happening online this year. Our prediction is that there will be much less of a distinction between Black Friday and Cyber Monday. We expect deals to still emerge during that weekend, though.
So, what if you see an incredible smartwatch deal on Black Friday? We don’t advise you to wait until Cyber Monday to see if it gets any better.