The Bontrager Bat Cage has been around since 1997, and the simple injection moulded bottle holder has proven simple yet effective over the years.
Now, the brand has announced the re-release of this steward water bottle cradle, but it will be made from discarded and end-of-life fishing nets that could otherwise end up back in the ocean.
This comes shortly after Giro announced it would also be producing a large percentage of its clothing using textiles made from fishing nets — hopefully, more brands will follow suit.
The ‘green’ Bat Cage has been made possible via Trek‘s partnership with Bureo, a company that specialises in collecting and recycling end of life fishing nets through its membership in NextWave, a cross-industry coalition of companies working to reduce the plastics plaguing the environment. Trek is a founding member of the group, which also includes Dell, General Motors, Ikea and more.
Once Bureo has processed the fishing nets, the tiny pellets this produces can be used for injection moulded plastic on products such as the Bat Cage, as well as things like sunglasses and skateboards.
“Bat Cage may be a small product, but it’s the little hinge that swings a big door,” said Justin Henkel, Trek’s director of product for saddles and essentials. “This year alone, it will put 44,000 square feet (3,850 pounds) of discarded fishing nets to good use. That’s making a real difference, and Bat Cage is just the beginning.”
The new ‘green’ Bat Cage is available now at retails for £9.99 / $15 / AU$20