Campagnolo’s diminishing presence in the highly cost-driven OEM market has prompted the launch of a new global demo programme.
The aim is to introduce the company’s components and wheels to a greater number of potential customers who might otherwise only be able to sample Shimano or SRAM gear.
Designated test bikes will be equipped with various Campag 11-speed drivetrains plus 2-Way Fit clincher wheels, which work with either tubeless or conventional tube-type road tyres.
“We are very strong in the aftermarket, but sometimes it is not easy to test a Campagnolo equipped bike in the US because in the OEM market Shimano and SRAM are stronger than us”, said Lerrj Piazza, Campagnolo group marketing and communication manager. “We want to help people understand the quality of our products and we think that the best way to achieve this is to bring them to people.”
The Campagnolo Test 11 programme has already been in effect in Benelux since February and will continue until May. Riders in the UK should be able to demo Campagnolo-equipped bikes from now until June and the US/Canada market will continue the programme through to July.
Certified Campagnolo Test Centers are listed on the Campagnolo website and are fairly limited in number at the moment. Piazza says more locations are being added daily, and the final list should be solidified in about a week.