Scottish company Endura is the new clothing sponsor for Swiss women’s pro cycling team Cervélo Bigla, providing the team with kit for the 2016 season.
Endura has an extensive catalogue of products, producing road, mountain bike, triathlon and custom kit, and pedigree when it comes to producing kit for professional teams. The company is also clothing sponsor for men’s pro-cycling team Movistar, and provided the aerosuit for Australian Bridie O’Donnell’s successful UCI Hour Record attempt.
“We’re all really excited to partner with Cervélo Bigla. The project is an exciting one and it’s an exciting time for women’s cycling with the establishment of the UCI Women’s WorldTour and more exposure in the media for women’s racing,” said Endura founder Jim McFarlane. “We’ll be using the riders of Cervélo Bigla as an elite group of high mileage performance product testers to help build our range of market-leading performance wear for female riders.”
Endura will use feedback from the pro cycling team to refine and develop their women’s product range:
Cervélo Bigla are currently ranked fifth in the world by the UCI, with the team lineup featuring riders like Ashleigh Moolman-Pasio, currently ranked sixth in the world, and former world time trial bronze medallist Carmen Small.
Endura has introduced a range of new techniques throughout its clothing range as a result of designing products for pro teams and sponsored athletes. This includes using the Drag2Zero facility at the Mercedes AMG Petronas F1 wind tunnel to improve aerodynamics, developing a new pad fitting system with German bike fitting experts gebioMized, and making use of climate chambers to test new fabrics on riders that will help them keep cool.
These new technologies will trickle down to retail products available to all riders, and can only benefit from the feedback of a women’s pro cycling team.
The Cervelo Bigla Pro Cycling Team will debut their new Endura kit during the Omloop Het Nieuwsblad on 27 February 2016.