Chain Reaction Cycles teases Natural Nutrition brand

The world's largest bike shop to launch its own nutrition firm

Natural Nutrition is a fresh, cycle-specific nutrition brand from Chain Reaction Cycles

Chain Reaction Cycles has confirmed it will be expanding into the sports nutrition arena with a new brand – Natural Nutrition.

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We spoke to Sean Baker, brand manager of Natural Nutrition who, while keeping tight-lipped as to details said: “We’re always listening to feedback within the sports nutrition segment and we feel now’s the right time to move into this space with something healthy, wholesome and brand-new for cyclists.”

Natural Nutrition is set to join a number of in-house brands producing bikes and cycle components under the Chain Reaction label. 

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It isn’t yet clear when the brand will officially launch but we’ll keep you updated as and when it does.