Chain Reaction Cycles video tour

From order to dispatch

Chain Reaction's box lidding machine

Earlier this year we gave you a peek behind the scenes at Chain Reaction Cycles. Well now the Irish online retail giants have opened up their Doagh warehouse to the cameras of MTBCut.


Their new video follows the journey of one of CRC’s 90,000 products from order to dispatch, passing through the company’s clever cardboard box ‘lidding’ machine on the way! You can check it out below:

Unable to load media

International sales and profits on the rise

In other CRC news, the company have been ranked 14th in this year’s The Sunday Times HSBC International Track 100, a league table of private firms with fast growing international sales.

Chain Reaction’s exports grew by a whopping 143.2 percent between 2007 and 2009 (the last year which figures are available for), almost doubling in the second year to produce total international sales of £48.6 million – not bad for a business set up with a £1,500 bank loan in 1984.

Profits have also soared as a result, from £2.3 million in 2006 to £8.3 million in 2009, placing the company 67th in The Sunday Times HSBC Profit Track 100, published last month.


Managing director Chris Watson said: “This is an overwhelming achievement for the company and I’m very proud of everyone who’s helped us get to this point. We strive to be the best in the business and this ranking is testament to that. Our aim is to continually push ourselves further and we still have big plans for the company, including lots of new website enhancements and ultimately a better shopping experience for our customers.”