Less than three months after popular action camera makers Contour announced they were going under because of tough pressure from their rival GoPro, the American company could be on the rebound.
Clarke Capital Partners’ CEO James Clarke said the objective was to revive the brand and bring back the competitor to brands such as GoPro and the Garmin VIRB series, which was launched days after Contour went under.
Clarke said Contour could be the Pepsi to GoPro’s Coca-cola.
Details of when Contour helmet cameras, beloved of mountain bikers, snowboarders and outdoor enthusiasts, might return are still to be announced.
Contour were founded in 2004 by Jason Green and Marc Barros.