The first collection from Mark Cavendish's own brand CVNDSH has been launched in collaboration with his bicycle sponsor Specialized. The collection ranges from clothing to shoes to special edition bikes and even bar tape.
The major theme is green, as you'd expect from the Manx man who has made the tour's sprinters jersey his own racking up 25 stage victories in his career so far.
The CVNDSH collection is more than merely a famous name tagged onto standard clothing from Specialized's range, Cavendish explained. “The bottom line is that the pieces are just so, so good,” he said.
“It isn’t just my name on a jersey – because I’ll never do that. I believe in the equipment, I personally helped design them with the team and I believe in the ability they have to help a rider be the fastest they can be,” Cavendish concluded.
Specialized's founder Mike Sinyard added: “Having a rider as dynamic and prolific as Mark collaborate with us on a collection like this is the epitome of what we are all about here at Specialized. We have always been focused on providing riders with products that provide real benefits, and having a rider of Mark’s calibre so closely linked with this project has helped to do just that.”
Click through the gallery above for a complete look at the CVNDSH line.
Warren Rossiter is BikeRadar and Cycling Plus magazine’s senior technical editor for road and gravel. Having been testing bikes for more than 20 years, Warren has an encyclopedic knowledge of road cycling and has been the mastermind behind our Road Bike of the Year test for more than a decade. He’s also a regular presenter on the BikeRadar Podcast and on BikeRadar’s YouTube channel. In his time as a cycling journalist, Warren has written for Mountain Biking UK, What Mountain Bike, Urban Cyclist, Procycling, Cyclingnews, Total Bike, Total Mountain Bike and T3. Over the years, Warren has written about thousands of bikes and tested more than 2,500 – from budget road bikes to five-figure superbikes. He has covered all the major innovations in cycling this century, and reported from launches, trade shows and industry events in Europe, Asia, Australia, North American and Africa. While Warren loves fast road bikes and the latest gravel bikes, he also believes electric bikes are the future of transport. You’ll regularly find him commuting on an ebike and he longs for the day when everyone else follows suit. You will find snaps of Warren’s daily rides on the Instagram account of our sister publication, Cycling Plus (@cyclingplus).
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