Born in California as a BMX brand in the 1970s, Diamondback is not known for its road bikes. With the 2014 sponsorship of the US domestic squad Optum Pro Cycling, Diamondback is hoping to change that.
Diamondback is part of the Accell Group, which owns more than 20 bike brands, including Lapierre, Raleigh, Redline and Torker in North America, and Ghost, Batavus and others in Europe.
Optum team mechanics were busy assembling bikes in December
“Diamondback has made a significant commitment to our program and is working very closely with our staff and athletes to deliver the most competitive racing machines available,” Jonas Carney, Optum Pro Cycling men's performance director, said in a press release. “Diamondback’s willingness to support us, and to collaborate in the areas that will help our riders get the most out of their racing, will be a major asset in 2014.”
Women’s performance manager Kevin Field said Diamondback designers are taking rider feedback for new frame improvements.
Can you guess who Optum's wheel sponsor is?
Optum was the number one men's team on last year's USA National Racing Calendar (NRC). The women's team won the USPRO Road National Championships with rider Jade Wilcoxson.
Sprinter Alex Candelario said he knows Diamondback from the brand's roots in mountain biking: “So to now be sponsored by such an American icon is truly something to be proud of."
The Optum Pro Cycling service course was hopping in December
Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.
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