Electra introduce retro clothing

Complementary gear for Ticino bike line

Electra Bike

Published: November 18, 2009 at 7:14 pm

Fresh on the heels of launching their vintage/retro Ticino line of bicycles, Vista, California-based Electra Bicycle Company are offering wool jerseys, cotton caps and crochet cycling gloves.

"We started working on some of our new classic cycling apparel and accessories just about a year ago," Electra's Chris Holmes told BikeRadar. "Overall the development timeline was a little long, but we're very particular about our colours and graphics, and wanted to be certain that the final products were up to our high standards."

Electra merino wool jerseys

Short sleeve merino wool jersey.: - Electra Bike

Offered in both long- and short-sleeve styles and adorned with chain-stitch embroidery, Electra's jerseys have an authentic look and feel. They're made from merino wool, which is machine-washable, provides balanced temperature regulation, and is both odour and wrinkle-resistant. Sizes: S, M, L, XL.

The long-sleeve jersey (US$149.99) is available in three colour schemes: Black (men and women's), Latte/Red (men's) and Latte/Brown (men's). The short-sleeve version ($139.99) is made from lightweight wool, with rear pockets, and is only available in one colour: Ivory (men and women's).

Electra cotton cycling caps – $19.99

The cotton electra cap.: - Electra Bike

This cap's lightweight cotton twill fabric is designed to help take the edge off when riding in cool climates and the peak can be flipped up. One size fits most; available in three colour styles: Black/Ivory, Red/Latte and Brown/Latte.

Electra classic crochet gloves – $14.99

The crochet cycling gloves.: - Electra Bike

These mitts are traditionally constructed with crochet cotton backs and durable, synthetic Amara palms. Sizes: S, M, L, XL. Available in five colour styles: Red/White/Blue, Black/Red/Yellow, Green/White/Red, Rasta and Rainbow.

According to Holmes, Electra's vice president of product development Dean Bradley is the company's resident retro geek, with three decades of experience in the cycling industry.

"We're grateful that we had good vendor partners who were patient as we worked on the details, such as matching the colours used on wool jerseys with those used on the cycling hats," Holmes said.

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