Riders of a certain generation won’t need this explained. For everyone else: this is a mash-up of a famous Jimi Hendrix photo and the one and only Eddy MerckxBen Delaney/BikeRadar
A Phil Ligget/Paul Sherwen referenceBen Delaney/BikeRadar
Endurance Conspiracy has a number of stock shirts, and many special-run items, like the current on for FMB handmade tiresBen Delaney/BikeRadar
A cyclist’s map of EuropeBen Delaney/BikeRadar
Mariachis. Why not?Ben Delaney/BikeRadar
Have bike(s), will travelBen Delaney/BikeRadar
No, you’re not Flemish. Doesn’t matterBen Delaney/BikeRadar
You can ride a Shimano or SRAM bike and still wear this shirtBen Delaney/BikeRadar
Not a real bike messenger. (There would be more tattoos.)Ben Delaney/BikeRadar
Endurance Conspiracy sells its shirts for $30 with free shipping in the USBen Delaney/BikeRadar
You don’t lean this hard when you turn. But the guy on your shirt canBen Delaney/BikeRadar
Paris-Roubaix knucklesBen Delaney/BikeRadar
IndeedBen Delaney/BikeRadar
While some cyclists enjoy wearing T-shirts that promote a particular event or certain brand, Endurance Conspiracy is finding that many riders are happy to buy shirts that just promote riding bikes in a non-preachy way.
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Now in its fifth year, Endurance Conspiracy boasts a deep catalog of fun designs, most of which are sketched by former pro athlete Tony DeBoom.
You can ride a shimano or sram bike and still wear this shirt:Ben Delaney/BikeRadar
You can ride SRAM or Shimano and still wear this shirt. Really
“We just brought on another designer, a South American artists, who is going to bring some surf-inspired styles that we’re really excited about,” said Eliza DeBoom, wife of Tony and a partner in the company.
Endurance Conspiracy sells the shirts online for $30 with free shipping in the US.
Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.