The 2009 Eurobike trade show takes place in Friedrichshafen, Germany from 1-5 September.
It’s the most important bike show in Europe as it’s typically the first opportunity for around 1,000 manufacturers and retailers to introduce next season’s products.
Last year, some 55,000 people visited the show, mostly from the trade sector but also members of the public. That figure is expected to increase this year.
BikeRadar will be there again to bring you as much news as possible on 2010 bikes and gear, the latest developments and trends in bicycling, and of course, anything that looks bling enough to catch our eye. Just click on the ‘related links’ on the right of this article to navigate through our coverage.
Eurobike kicks off on Tuesday, 1 September with a demo day in the foothills of the Alps in the Allgäu region. This is the first chance for us to test some of the bikes and gear on offer, and we’ll be sure to tell you our first impressions.
The indoor show begins on Wednesday, and includes awards for the best products, Eurobike’s vision of the future of cycling and fashion shows. There’s more of that on Thursday and Friday, and we’ll be keeping a lookout for anything new and interesting as we patrol the show.
On Saturday, the doors are thrown open to the public but by then we’ll be gone and you’ll have a taste of what’s to come via BikeRadar.