Eurobike trade show 2010

The latest bike gear and product news from Friedrichshafen, Germany

Eurobike trade show

The 2010 Eurobike trade show takes place in Friedrichshafen, Germany from 31 August – 4 September.


It’s the most important bike show in Europe as it’s typically the first opportunity for around 1,000 manufacturers and retailers to introduce next season’s products.

Last year, over 40,000 trade visitors and journalists attended the show, the highest number yet in its 19 year history.

In 2010, BikeRadar will be there again to bring you as much news as possible on 2011 bikes and gear, the latest developments and trends in bicycling, and of course, anything that looks bling enough to catch our eye. Just click on the ‘related links’ on the right of this article to navigate through our coverage.


Eurobike kicks off on Tuesday, 31 August with a demo day in the foothills of the Alps in the Allgäu region. This is the first chance for us to test some of the bikes and gear on offer, and we’ll be sure to tell you our first impressions.

The indoor show begins on Wednesday, and includes awards for the best products, Eurobike’s vision of the future of cycling and fashion shows. There’s more of that on Thursday and Friday, and we’ll be keeping a lookout for anything new and interesting as we patrol the show.

On Saturday, the doors are thrown open to the public but by then we’ll be gone and you’ll have a taste of what’s to come via BikeRadar.


Looking for something in particular though?  Along with a small army of Future Publishing staffers, Cyclingnews and BikeRadar technical editor James Huang will be on site with camera, laptop, smartphone, and notebook in tow. Send requests directly to him on Twitter at @angryasian.