Extra to distribute Time bikes in UK and Ireland

'Bricks and mortar' retail model favoured over online

Time's NXR Instinct frameset is one of the frames now available through Extra UK Ltd

Time bikes will now be distributed in the UK and Ireland by Extra UK Ltd, joining Easton, Fizik, Intense and Topeak on their books.

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The French brand have shunned the major online retailers, operating only in ‘bricks and mortar’ stores to give customers the benefits of trained staff and convenient test rides.

Famed for their clipless pedals since 1987, they now produce bikes and components for road cyclists and are the current sponsors of Saur-Sojasun in the pro peloton.

John Phillips, Sales Director at Extra, said: “We are delighted to be representing Time Sport, offering their premium product range to our growing network of dealers in the UK and Ireland.  We’re also excited by Time’s bold new approach, encouraging consumers to experience the uniqueness of their road frames first hand.  We believe this will give retailers the confidence to proudly supply their premium products.”

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For more information on the dealers supplying Time products, visit Extra’s website.