Giro and Zio Ziegler launch cycling collection
NorCal artist lends designs to Empire VR90, Synthe MIPS and more
Published:
Giro has partnered with Northern California artist Zio Ziegler for a limited edition collection called Arte Sempre × Giro Sport Design, consisting of shoes, helmet, gloves and hat.
Ziegler is a painter and sculptor who also happens to be a passionate mountain biker.
“For me, in terms of the parallels between riding bikes and making art, it’s all about flow and risk,” Ziegler said. “It’s about entering a state where you take all of your experiences and practice, and utilize it directly in that moment to execute something that you didn’t think was possible.”
The Arte Sempre × Giro Sport Design is on sale now at Competitive Cyclist and Giro.com, and includes limited edition Synthe MIPS helmets, Empire VR90 Reflective shoes, Classic cotton caps and DND gloves.
Arte Sempre is Ziegler’s brand outside of galleries and museums.
Click or swipe through the gallery above for a closer look at all the pieces in the Arte Sempre × Giro collection.
Authors
Ben Delaney is a journalist with more than two decades of experience writing for and editing some of the biggest publications in cycling. Having studied journalism at the University of New Mexico, Ben has worked for Bicycle Retailer & Industry News, VeloNews and BikeRadar. He has also previously worked as Global Brand Communications Manager for Specialized. Ben covers all things road and gravel, and can be found logging big miles in the Rocky Mountains that nestle alongside his home in Boulder, Colorado. He has covered the most important bike races in the sport, from the Tour de France and Tour of Flanders, to the Unbound gravel race, and specialises in tech content, showcasing what the pros are riding and putting everyday equipment through its paces.
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