After a sneak peek in November, Giro today launched its New Road line of semi-casual performance wear featuring a mix of merino and synthetic fabrics.
For the New Road line, Giro worked with designer Alex Valdman, who most recently developed Levi’s collection of cycling-specific clothes called Commuter by Levi’s as global menswear designer for the brand.
“My goal with Giro New Road was to design clothing that would disappear when you were riding, yet stand out from the crowd when you reached your destination,” said Valdman. “Giro New Road combines premium fabrics and designs with technical performance features, allowing riders to get the most from their ride yet still look stylish when they arrive.”
Giro and Levi’s weren’t Valdman’s only design ventures, of course. He began in college with the bespoke HomeRoom brand, before becoming a consultant for The Gap, Kanye West’s Pastelle and Supreme.
The Giro New Road line uses a lot merino wool for feel and function, but also incorporates some techy elements like bib liners with pockets.
Click through the gallery at the above right for more details.