Santa Cruz, California-based Giro has announced a collaboration with Lance Armstrong and the Livestrong Foundation to offer four new special edition Livestrong cycling helmets April 1, 2009, with proceeds going to the Livestrong Foundation.
The four models are Ionos, Saros, Rift and Rodeo, ranging in price from US$230 to $30.
“I’ve had a relationship with Giro for the better part of 20 years,” Armstrong said. “Giro has always been the company that’s led the way in terms of technology, safety and ventilation and all the things that are important to professional cyclists as well as amateur road warriors.
The $230 Giro Livestrong Ionos
The $120 Giro Livestrong Saros
The $55 Giro Livestrong Rift
The $30 Giro Livestrong Rodeo
“The support from Giro means a couple of things to me,” he added. “Number one, we appreciate the support; it helps us fulfill our mission in helping cancer survivors around the world. Also it’s another great symbol of what we should take more seriously when it comes to the cancer fight, the idea of prevention. So the simple act of putting on a helmet, just like you put on a seatbelt, just like we know not to smoke cigarettes, these are all preventative measures to help save lives, increase quality of life and ultimately make people feel happier and healthier.
“We really, really appreciate the support of Giro and look forward to working together for many years in the future.”
Giro vice president Tom Larter added: “We are really proud to continue our long legacy with Lance. Teaming up with him to launch this new Giro Livestrong collection is really something special. Most people have been affected by cancer one way or another.”
For more information, visit http://livestrong.giro.com.