GoPro Hero 4 action camera on the way? – Eurobike 2013

What's GoPro's next move to see off the Garmin VIRB

GoPro's Isabel Pakowski laughing lots about a potential GoPro Hero 4

Is a successor to the hugely successful GoPro Hero 3 on the way? BikeRadar caught up with Isabel Pakowski, GoPro’s European PR at Eurobike for this video and reckon that yes, there probably is.

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Isabel pakowski from go pro talks about healthy competition with the garmin virb

Video: GoPro on HERO4 rumours and Garmin VIRB

It’s hardly rocket science though: circumstances demand it too. New to the action camera arms race is the Garmin VIRB and VIRB Elite. It would be unthinkable that a company as savvy as GoPro wouldn’t be working to develop the next big thing.   

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Pakowski said: “We work very, very hard on improving everything, improving the software, improving the product and stoking out fans even more and encouraging people to capture, manage and share content.”