One Industries and SixSixOne MTB gear is now distributed by Hotlines in the UK and Ireland, with the British company holding full bike lines from both brands including tech and casual collections.
The move to Hotlines, which comes into immediate effect, arrives immediately after the acquisition of the One Industries and SixSixOne brands by Californian-based Bravo Sports Group. It’s yet another case of massive companies investing in mountain biking brands and follows the purchase of Santa Cruz by Pon Holdings at the start of July.
One Industries CEO and president, Jeff McGuane, said: “One Industries and SixSixOne are both product driven brands with deep roots in the mountain bike community. Building our brands and developing great product is the centrepiece of our focused strategy. Working with Hotlines and their excellent retailer network will allow us to invest and focus even more on building our great brands.
“Hotlines is a major player in UK bike distribution and has a proven record of supporting the brands they work with over the past years. They serve a wide network of retailers and pride themselves on delivering high quality service. We have a deep new product pipeline planned to launch later this year and I am confident this partnership will provide the great service and support to continue to grow our brands with our retailers and consumers in the UK.”
Hotlines’ general manager, Illy Anastasi, added: “Hotlines has strong roots in DH, enduro and trail mountain biking and both One and SixSixOne fit perfectly with our company ethos, experience and the personal interests of us as a group of riders. We couldn’t be happier to be working with these two brands and are excited to launch them to our network of dealers across the UK.”