Recon Instruments already make a head up display system for ski goggles, now the technology is migrating into cycling sunnies - Oli Woodman/BikeRadar
The prototype glasses contain several onboard sensors to provide speed, elevation and GPS data, they're also ANT compatible and can connect to smartphones using bluetooth - Oli Woodman/BikeRadar
The head up display will provide information in this format, it will also be capable of displaying social media and sms updates.. but we aren't so sure that's a good thing - Oli Woodman/BikeRadar
Lazer's new Z1 helmet - £179, 31 vents, a smart retention system and 220g in a size medium - Oli Woodman/BikeRadar
The Z1 is also compatible with Lazer's Magneto M1 magnetic sunglasses - Oli Woodman/BikeRadar
The retention system uses a familiar dial at the top of the helmet, it tightens from the sides to prevent pinching at the forehead - Oli Woodman/BikeRadar
Lazer's Cappuccino lock provides a secure way to store your lid - it's compatible with Lazer buckles only, though - Oli Woodman/BikeRadar
The Cappuccino helmet lock uses a preset 3 digit code to secure your lid to your bike - Oli Woodman/BikeRadar
The Lazer Genesis LifeBEAM integrates a sensor that monitors a riders heartbeat, it's also ANT and bluetooth compatible - Oli Woodman/BikeRadar
The lifeBEAM system does away with uncomfortable chest straps in faovour of a neatly integrated solution - Oli Woodman/BikeRadar
The heart rate sensor and wiring are all integrated into the cradle of the helmet - Oli Woodman/BikeRadar
A clip-on aero shell is available for many Lazer lids, the transparent layer sits on top of vents to boost the lids aero properties - Oli Woodman/BikeRadar
The aero shell is included with a few of Lazer's top end lids but is also available for around £12 should you want to fit one to a lower end model - Oli Woodman/BikeRadar
Lazer also produce a few slightly more fun helmet covers - Oli Woodman/BikeRadar
Shimano's hydraulic discs were on display, they're still far from a frequent sight on road machines - Oli Woodman/BikeRadar
Disc brakes on road bikes are still worthy of a snap, will this be the case in a couple of years? We doubt it - Oli Woodman/BikeRadar
Thule harmed a Fiat 500 in order to display its latest rack - Oli Woodman/BikeRadar
Park Tool's PRS-33 - still the pimpest way to work on your bike(s) - Oli Woodman/BikeRadar
The Buckshot from Outdoor Technology is a small, weatherproof, bluetooth speaker that retails for £39.99 - Oli Woodman/BikeRadar
Outdoor Tech also displayed its privates, a new weatherproof pair of headphones that feature swipe controls on the right ear piece - so you can.. err, touch your privates in public? - Oli Woodman/BikeRadar
Ridley displayed their 2014 range of mountain bikes, starting with the £639.99 Blast 29er - Oli Woodman/BikeRadar
The mid-range and top-end models are available in 650b and 29er variants - Oli Woodman/BikeRadar
The Ignite Carbon Team is Ridley's range topper and retails for £3,289.99 - Oli Woodman/BikeRadar
K-Edge chain catchers and mounts for computers and action cameras such as this Go-Pro could become a lot more popular in the UK – its just dropped 20 percent across its RRP sterling price - Sam Dansie / Future Publishing
K-Edge were asked by Sony to make action cam mounts for its premium bundles - Sam Dansie / Future Publishing
Elite have launched a skeletal superlight water bottle cage – the 15g Leggero - Sam Dansie / Future Publishing
Expect to see Elite sponsored professional teams using the lower profile Cannibal Carbon bottle cage this year. Works particularly well on small road frames and mountain bikes say Elite - Sam Dansie / Future Publishing
The Mini-6 U-lock is the latest edition to Kryptonite’s anti theft range. It’s relatively light at 430g thanks to a new hardened steel and is designed to slip into a jeans pockets. Sounds like the ideal accessory for a posh pub bike - Sam Dansie / Future Publishing
Sick of carrying a lock around your neck or winding it around a seatpost? Kryptonite’s Transport R Chain bag is a handy compartment to take care of that niggle - Sam Dansie / Future Publishing
The Thule Round Trip is a well-designed bike bag with internal bindings that that magically transform into a light workstand. It’s the perfect solution for cyclists who travel a lot - Sam Dansie / Future Publishing
The Round Trip comes in hard and soft shell version. The hard shell is robust but the soft shell packs away better - Sam Dansie / Future Publishing
Thule’s Pack n’ Pedal iPad case clips onto a handlebar binding so riders can pedal and play on their tablet at the same time. Thule says it’s a winner with the turbo training crew who need a case that’s watertight. Which the Pack n’ Play is - Sam Dansie / Future Publishing
Park Tool make great tools and odd novelties – penny farthing pizza cutter anyone? It’s latest irreverent product is a spork - Sam Dansie / Future Publishing
Garmin’s latest gadget is the Vivofit – a 24/7 fitness band for gym bunnies and exercise enthusiasts. Available in funky colours, the band is a pedometer, electronic nutritionist and sleep analyst with a one year battery - Sam Dansie / Future Publishing
GoPro’s ever expanding range of action camera accessories now includes this chunky bulldog clip and flexible gooseneck mount. Dubbed Jaws, its ideal for finding a spot to do a trick, setting up, executing and moving on - Sam Dansie / Future Publishing
Close up of the Jaws. Sturdy and can clamp around something with a pencil width diameter - Sam Dansie / Future Publishing
Ridley now Madison’s premium bike brand and it cover a broad spectrum. It’s newest bike is this aggressive looking commuter, which is an X-Bow cross frame dressed in mudguards, Shimano Sora and a funky paintjob. All for £999 - Sam Dansie / Future Publishing
We’re expecting the X-Bow commuter to do well - Sam Dansie / Future Publishing
Ridley’s custom paint programme is conducted in Belgium and takes 6-8 weeks to complete from the moment of order - Sam Dansie / Future Publishing
Want a Noah in green? Your wish is Ridley’s command - Sam Dansie / Future Publishing
The Genesis Karibou: double butted cro-mo fat bike for all-round trail use and bike safaris - Sam Dansie / Future Publishing
Swifty make scooters for people with a sense of style. The Swifty ONE is a foldable version that folds in two places. It’s well designed for big city life and getting on and off the tube - Sam Dansie / Future Publishing
It won’t replace a folding bicycle but Swifty ONE looks like the ideal companion for short city commutes - Sam Dansie / Future Publishing
Swifty ONE’s folding mechanisms are robust and safe - Sam Dansie / Future Publishing
The Genesis Day One with Shimano Di2 Alfine and disc brakes. A seriously high-specced all-rounder realised in Reynolds 853 tubing - Sam Dansie / Future Publishing
The Shimano Alfine is a premium quality internal hub - Sam Dansie / Future Publishing
iceBike* 2014 is a chance to peruse some of the er, cool brands in the portfolio of Madison, one of the UK’s main bike kit distributors. Now in its eighth year, the show attracts hundreds of dealers and local bike shops from across the UK and Ireland to Milton Keynes.
What’s the attraction? Top notch gear from the likes of Garmin, GoPro, K-Edge, Ridley and Science in Sport, that’s what.
BikeRadar snuck through the doors a little earlier today to take a peak at some of the kit and gear from Park Tool, Recon Jet, Lazer and Genesis that’s going to be attracting dealers this week.
So take a tour of the gallery and check out the Lazer LifeBeam heart rate helmet, Recon Jet’s heads up display shades and a funky new mount from GoPro.
Sam Dansie is a former contributor to BikeRadar. With 15 years experience working in cycling media, Sam also worked for Procycling and was a script writer for GCN.
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