iceBike* 2014 show – big tech gallery

<source media="(max-width: 320px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=90&resize=160%2C208, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=45&resize=320%2C416 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=45&resize=410%2C533 3x" type="image/jpeg"> <source media="(max-width: 375px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=90&resize=190%2C247, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=45&resize=380%2C494 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=45&resize=410%2C533 3x" type="image/jpeg"> <source media="(max-width: 992px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=90&resize=136%2C176, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=45&resize=272%2C353 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=45&resize=408%2C530 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=45&resize=410%2C533 4x" type="image/jpeg"> <source media="(min-width: 993px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=90&resize=155%2C201, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=45&resize=310%2C403 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=45&resize=410%2C533 3x" type="image/jpeg"> <img class="wp-image-112386 size-portrait_thumbnail image-handler__image image-handler__image--aspect no-wrap js-gallery-grid-src-image" src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1393339249058-kz3395pthgih-d9a6cd3.jpg?quality=90&resize=410%2C533" width="556" height="723" data-crop-width="" data-crop-height="" alt="Recon Instruments already make a head up display system for ski goggles, now the technology is migrating into cycling sunnies" title="1393339249058-kz3395pthgih-d9a6cd3" style="width: auto; height: 100%;"> Recon Instruments already make a head up display system for ski goggles, now the technology is migrating into cycling sunnies Oli Woodman/BikeRadar

iceBike* 2014 is a chance to peruse some of the er, cool brands in the portfolio of Madison , one of the UK’s main bike kit distributors. Now in its eighth year, the show attracts hundreds of dealers and local bike shops from across the UK and Ireland to Milton Keynes.

What’s the attraction? Top notch gear from the likes of Garmin, GoPro, K-Edge, Ridley and Science in Sport, that’s what.

BikeRadar snuck through the doors a little earlier today to take a peak at some of the kit and gear from Park Tool, Recon Jet, Lazer and Genesis that’s going to be attracting dealers this week.

So take a tour of the gallery and check out the Lazer LifeBeam heart rate helmet, Recon Jet’s heads up display shades and a funky new mount from GoPro.