iceBike* 2014 is a chance to peruse some of the er, cool brands in the portfolio of Madison, one of the UK’s main bike kit distributors. Now in its eighth year, the show attracts hundreds of dealers and local bike shops from across the UK and Ireland to Milton Keynes.
What’s the attraction? Top notch gear from the likes of Garmin, GoPro, K-Edge, Ridley and Science in Sport, that’s what.
BikeRadar snuck through the doors a little earlier today to take a peak at some of the kit and gear from Park Tool, Recon Jet, Lazer and Genesis that’s going to be attracting dealers this week.
So take a tour of the gallery and check out the Lazer LifeBeam heart rate helmet, Recon Jet’s heads up display shades and a funky new mount from GoPro.