Interbike: Electra unveils Ticino classic bike line

Modern spin on European handmade bikes from the 1940s

Gary Boulanger

Published: September 23, 2009 at 8:27 pm

California-based Electra has introduced its Ticino line of classically-styled bikes inspired by European handbuilts from the 1940s and `50s.

The Ticino line includes seven models, ranging from US$499 to US$1,999. Retro grouches will appreciate the attention to detail: TA Specialties-influenced forged alloy crankset; brazed cromoly steel quill stem; hammered alloy fenders; tubular stainless steel racking; Campagnolo-influenced hubs and quick-release skewers; and Reynolds-esque tubing decals.

"We scoured old bike catalogs and had a blast stepping back in time," Electra's Chris Holmes told BikeRadar. "We wanted to take retro a step further, though, and invest in the development of durable, functional equipment that looked retro but behaved like modern components should."

Another view of the ticino forged crankset.: another view of the ticino forged crankset. - Gary Boulanger

Inspired by the exploding popularity of the Handmade Bicycle Show builders, Electra also offers its cranks, brake levers, hubs, pedals and wheelsets as aftermarket components. The bearded, torch-wielding Portland framesbuilders shall rejoice!

Ticino 20D - US$1,999

The 2010 ticino 20d model.: - Gary Boulanger

The Ticino 20D is the flagship model, made with smooth-welded and butted 6066 aluminium frame with hand-brazed cromoly steel fork with double-chromed fork crown. Component highlights include high-flange 32-hole hubs laced to high-polished alu rims, steel pedals with leather toe straps, Tektro cantilever brakes (Dia-Compe centerpulls on the women's), Shimano 105 10-speed gearing with (gulp) Dia-Compe down-tube shifters, tubular steel front and rear carriers, and a Nitto-influenced stainless steel bottle cage.

Hammered fenders and tubular steel front rack.: - Gary Boulanger

Men's and women's models available, in chestnut metallic (M) and pearl rose (W).

Ticino 18D - US$1,499

Similar to the 20D, with Shimano RapidFire shifters at the handlebars and a 9-speed cassette.

Men's and women's models available, in pistachio (M) and creme fraiche (W).

Ticino Lux - US$1,249

The 2010 ticino lux.: - Gary Boulanger

Similar to the old Schwinn bikes, the Lux is a one-speed road bike made of double-butted 4130 cromoly steel, using a 42x16-tooth gearing. Men's sizes regular and large only.

The Ticino logo, showing two bears and a crown, is a blended rendering of the Electra founders hometown of Berlin, Germany and Swiss coat of arms, a reflection of their mixed European heritage.

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