50to01 and Bryceland fans will have already seen the Instagram post of Josh riding his new bike — a Cannondale Habit — at his local trails around Sheffield. But now, the news is official, Josh will be riding for Cannondale for the foreseeable future.
Cannondale has sponsored a host of top names in the past, including the legendary Missy Giove, Cédric Gracia, Brian Lopes and Anne-Caroline Chausson during the late ’90s and early 2000s. The new roster of riders, led by Josh, are up-and-coming shredders that ooze style.
The team is made up of four riders, Sam Hockenhull, Max Nerurkar and Sam Cofano, who all come from Josh’s local area and are associated with the 50to01 movement.
“I wanted to start something new, fresh and unexpected,” said Bryceland. “This is a way to build something and give back to the next generation of riders.”
We’re all looking forward to seeing these guys jib, shred and send their way down trails on our screens sometime soon.
Alex started racing downhill at the tender age of 11, later going on to compete internationally representing the UK. At 19, he moved to the Alps to pursue a career as a bike bum clocking up moon-mileage riding the famous tracks in and around Morzine, France. In that time, he broke more bikes than he can remember. Alex then moved back to the UK when he landed a job working for Mountain Biking UK as their Features Editor — BikeRadar's sister title — as their features editor. Since working for MBUK, Alex's focus has moved to towards bike tech and he now wants to find out what bikes and components represent the best value for money regardless of discipline. Alex's current fleet includes his trusty commuter bike, a 2017 Marin Gestalt 3, his long term Orange Stage 6 RS enduro bike, a used and abused 2015 GT Sanction Pro, a Scott Voltage YZ dirt jump bike and a Deluxe Pro 2 BMX.