Tour de France jersey sponsor Le Coq Sportif is opening a cycling installation in upmarket London department store, Harrods.
The French sports brand, which launched an expanded cycling apparel range in March, will showcase its limited edition collection, which celebrates the 100th edition of the famous race. Just 100 items in the Centième range will be available for sale in the Knightsbridge shop.
The 35m2 space opens on 12 June and closes on 7 July. It features wall decorations and graphics that celebrate the race’s history.
In 2012, Le Coq Sportif re-established its jersey partnership with the Tour de France and other ASO-organised events such as Paris-Nice and the Critérium du Dauphiné.