Low cost supermarket chain Lidl is to sell a £749 Ultegra-equipped road bike from Monday 22nd June.
Renowned for their regular cycle clothing and accessory sales, this is the first road bike the store has sold with such high-end componentry.
We can’t comment on the ride characteristics or the quality of the frame on the Stratos but we work out that the groupset, pedals, wheels, tyres and saddle are worth over £750 on their own. With a claimed weight of 19.5lb this is no bloater either.
Available only in London stores, we reckon this looks like one of the bargains of the year. For more information see lidl.co.uk