Mongoose brand to debut in Halfords stores - sponsored post

Plus exclusive line of mountain and BMX bikes

Mongoose

Published: April 29, 2014 at 12:00 pm

Mongoose is the latest legendary bike brand to team up with Halfords and take advantage of the UK’s leading retailer's unrivalled customer network.

Celebrating its 40th anniversary this year, Mongoose has been producing quality bicycles ever since the firm was founded in a Southern Californian garage back in 1974. Mongoose quickly grew into a name that is synonymous with the world of BMX and is also well respected among mountain bikers.

The entire 2014 Mongoose bikes collection will be available through the Halfords website, with a range that features mountain bikes and hybrid models as well as BMXs and women's specific options.

Along with the brand debuting at Halfords.com, the partnership will also see the introduction of an exclusive range of bikes that will go into 300 Halfords stores.

Mongoose’s Russell Merry said: “We are thrilled to partner with Halfords to provide their consumers with our 2014 line-up and an exclusive in-store range of Mongoose bikes and accessories. This new association underlines the growing popularity of our brand and provides exciting potential. Action sports participants and enthusiasts shopping at Halfords will be inspired to get out and ride.”

Halfords exclusive bikes

Mongoose has three mountain bikes that are destined for Halfords stores, ranging from £229.99 to £299.99.

The mongoose sector 29in hardtail mountain bike : - Mongoose

The Mongoose Sector 29in hardtail mountain bike

The Sector is an alloy framed 29er hardtail that packs an adjustable fork with 100mm travel, 24-speed Shimano gearing and mechanical disc brakes. It’s set to be one of the most affordable ways for a rider to get their leg over a 29in wheeled mountain bike.

Resisting the shift to 650b wheels, the Mongoose Vanish hardtail arrives with 26in wheels and an 80mm suspension fork. A 21-speed Shimano drivetrain offers the range for various terrain while braking is taken care of by mechanical discs both on the front and rear wheels.

The mongoose vanish gets an 80mm suspension fork and mechanical disc brakes: - Mongoose

The Mongoose Vanish gets an 80mm suspension fork and mechanical disc brakes

Completing the exclusive mountain bike line-up is the Evict. Designed for junior riders, the Evict uses 24in wheels and gets a 50mm suspension fork. Like the other bikes in the range the Evict also stops using mechanical disc brakes. Mongoose has also included a quick-release front wheel and centre mount kickstand to keep the Evict from toppling when not being ridden.

Three Mongoose BMXs are also being offered exclusively via Halfords as part of the Scan range; these will start at £179.99 and will top out at £229.99.

Three new mongoose bmx bikes are heading for halfords stores: - Mongoose

Three new Mongoose BMX bikes are heading for Halfords stores

For those who are after two-wheeled thrills of a different kind, Mongoose is now also offering two stunt scooters that will start at £49.99.

Finally, Mongoose will also be selling two styles of skate helmet, each will be £19.99.

Mongoose products will be available in 300 Halfords superstores and online from 29 April.