Nike has dabbled with Swoosh-branded cycling shoes and apparel over the years, but now the footwear giant has jumped into city bikes, sponsoring a bike share program in Portland, Oregon, to the tune of $10 million over five years. The plan is to produce and provide 1,000 bikes branded “BIKETOWN” for point-to-point use in the Pacific Northwest city.
Similar to London’s “Boris bikes” (named after the mayor who championed the bike-share program), the BIKETOWN bikes will be available for a small fee at a number of stations around Portland.
The US currently has more than 60 cities with a bike-share program.
Nike’s orange biketown city bike:
Nike will paint the BIKETOWN bikes with the company’s signature orange, a color that has been been on Nike’s shoeboxes since 1971. The baskets on the front of the bikes are even designed to look like shoeboxes.