Oakley has joined the growing list of sponsors to separate themselves from Lance Armstrong following the decision of the UCI to give him a lifetime ban and strip him of all his Tour de France victories.
The sunglasses brand always said that they would wait until the UCI made their decision in the matter, and that was done today.
Oakley follows Nike, SRAM and Anheuser-Busch in dropping the disgraced cycling star following the revelations that he and his teammates had used performance enhancing drugs to fuel their victories. Trek also broke their marketing ties with him, although Armstrong retains a small share in the company.
“Based on UCI’s decision today and the overwhelming evidence that USADA presented, Oakley has severed its longstanding relationship with Lance Armstrong, effective immediately,” said Oakley in a statement.
“When Lance joined our family many years ago, he was a symbol of possibility. We are deeply saddened by the outcome, but look forward with hope to athletes and teams of the future who will rekindle that inspiration by racing clean, fair and honest.”
“We believe the LIVESTRONG Foundation has been a positive force in the lives of many affected by cancer and, at this time, Oakley will continue to support its noble goals.”