Principia open new UK test centre

Try before you buy

Bikes like this Principia Evolve Disc can now be taken for test rides in Worcestershire

Principia have opened a new test centre in Pershore, Worcestershire so UK riders can try out their bikes.


The Danish company have been making state-of-the-art carbon fibre road and mountain frames since 2005, along with striking aluminium track and urban bikes – like the Evolve Disc we featured earlier this summer.

To take a bike out for a day all you need is a photo ID, a utility bill and a current credit card, plus your own pedals and cycling shoes.

Chris Chance, managing director of UK distributors Nemesis Group, said: “Our new centre means serious cyclists can put these sensational bikes to the test in one of England’s finest stretches of countryside. This is the best way to effectively gauge this innovative range of bikes’ power transfer, perfect handling and comfort, as well as its individuality.”


To find out more, visit or call 0870 777 5530.