Santa delivers London Bike Show goodies

Free rucksack and saddle covers for riders in the capital

Santa has been out and about in London handing out saddle covers to promote The London Bike Show

Santa has swapped his sleigh for a bike and hit the streets of London with a sack full of goodies for well-behaved cyclists. Christmas hasn’t come early – he’s just doing his bit to promote the new London Bike Show by handing out over 9,000 freebies.


If you live in London and you’re unable to pick up a treat from Father Christmas, fear not – from today free rucksack and saddle covers will be available from many of the capital’s bike shops. Some 3,000 saddle covers will also be left at bike racks across the city.

Here’s a list of participating stores:

  • Apex Cycles, 40-42 Clapham High Street, Clapham, SW4 7UR
  • Bicycle Magic, 6 Greatorex Street, Whitechapel, E1 5NF
  • Bicycle Workshop, 27 All Saints Road, Notting Hill, W11 1HE
  • Bike And Run, 125 High Road, East Finchley, N2 8AG
  • Brick Lane Bikes, 118 Bethnal Green Road, Brick Lane, E2 6DG
  • Chelsea Bikes, 427 Kings Road, Chelsea, SW10 0LR
  • Cyclopedia, 262 Kensington High Street, Kensington, W8 6ND
  • Day’s Cycles, 213 Dawes Road, Fulham, SW6 7QZ
  • Ealing Cycle Centre, 9 Bond Street, Ealing, W5 5AP
  • Evans Cycles, 13-15 Jerdan Place, Fulham, SW6 1BE
  • Evans Cycles, 86 Chalk Farm Road, Chalk Farm, NW1 8AR
  • Finsbury Cycles, 185 Seven Sisters Road, N4 3NS
  • Fitzrovia Cycles, 136-138 New Cavendish Street, W1W 6YD
  • Giant Store, 173-175 Widmore Road, Bromley, BR1 3AX
  • Harry Perry Cycles, Unit 6 McBean Street, Woolwich, SE18 6LQ
  • On Your Bike, 52-54 Tooley Street, SE1 2SZ
  • Phoenix Cycles, 59a Battersea Bridge Road, Battersea, SW11 3AU
  • Putney Cycles, 208 Upper Richmond Road, Putney, SW15 6TD
  • Putney Cycles, 337 Putney Bridge Road, Putney, SW15 2PG
  • The Bike Shop, 288-290 Lee High Road, Lewisham, SE13 5PJ
  • Velorution, 18 Great Titchfield Street, W1W 8BD

The London Bike Show 2011 takes place from 13-16 January at London’s ExCeL. It’ll feature a fantastic range of products, from top-end track, road and mountain bikes to electric bikes, BMXs and commuter bikes, along with demo rides, stunt displays and the chance to meet cycling stars.

Quote BIKE1 when booking to get an adult ticket for £12 or two adult tickets for £22. Click the button below to go to the booking page: