Sidi Sport, the Italian company known for its covetable road and MTB shoes, has announced Saddleback Ltd as its exclusive distribution partner for the UK market.
Founded in 1960 with a focus on mountain sports shoes, the company rapidly expanded in the 70s when it started producing cycling and motorcycling footwear.
Sidi’s stated ambition, as far as the UK cycle sport market goes, is to become ‘the brand of choice among speciality retailers within the road cycling, triathlon and mountain biking sectors.’
Rosella Signori, head of Sidi Sport said: “We couldn’t be more excited to partner with Saddleback at such an exciting time for both companies. Saddleback came highly recommended to us by a number of high profile individuals in our industry and we have been impressed with the great representation and support they give to the brands they distribute. Saddleback’s focus on premium enthusiast brands is the perfect fit for us, and we particularly like the way they are respected in the cycle sport market and feel they will be a great fit for all that our brand stands for.”
Saddleback’s senior brand manager Richard Mardle added: “We are extremely excited to announce our partnership with Sidi Sport. We have been long-term admirers and feel Sidi’s products represent tradition and innovation of the highest kind. Their history in sport speaks for itself and continues to be the leading choice of shoe for athletes worldwide. We are honored that Sidi see us as the right partner for their brand and feel Sidi is a perfect fit for Saddleback alongside our exclusive performance led portfolio. Our plan is to support and elevate the growth of Sidi in the UK to become the market leading performance shoe brand”.
The full range of Sidi Sport cycling products will be available from Saddleback in mid-September 2015.