A line-up of Specialized’s most recognizable bikesMatt Pacocha
Deadly Nedly’s S-Works circa mid-1990Matt Pacocha
Shaun Palmer’s downhill rigMatt Pacocha
Check out the pie-plate on that thingMatt Pacocha
Palmer’s custom painted forkMatt Pacocha
From Cancellara’s days in yellow at the 2010 Tour de FranceMatt Pacocha
Yep, it’s hisMatt Pacocha
Specialized founder Mike Sinyard’s infamous VolkswagenMatt Pacocha
Specialized built a full-scale model concept store within their Morgan Hill headquartersMatt Pacocha
The indoor store is sleek and modernMatt Pacocha
A clay model of the new 2012 Dissident full-face helmetMatt Pacocha
A Prevail helmet moldMatt Pacocha
Helmets are submerged then tested to make sure they remain effective when waterloggedMatt Pacocha
Two of the helmet lab’s test fixturesMatt Pacocha
Go, no-go gauges measure and qualify the placement of the strapsMatt Pacocha
The left tests straps, while the near fixture tests the ability to resist roll-offMatt Pacocha
The instrumented, computer controlled drop testMatt Pacocha
In front of the go, no-go fixtures sit additional impact fixtures for the drop testMatt Pacocha
New Dissident helmets await testingMatt Pacocha
In the test lab on the ‘bottom out fatigue test machine’ with a new 2012 M5 alloy Stumpjumper FSR Evo; the test runs 100,000 cycles with various weights depending on the intended useMatt Pacocha
