Specialized, SRAM auction eTap Tarmacs for World Bicycle Relief

Not-yet-released wireless group graces special edition bikes for charity

Tomorrow, February 16, Specialized and SRAM will auction five S-Works Tarmacs equipped with Red eTap, with all proceeds donated to World Bicycle Relief. These will be the first Specialized bikes available with SRAM’s wireless electronic 11-speed group.


World Bicycle Relief is a non-profit that provides bicycles to students, health workers, and entrepreneurs across rural Africa, Southeast Asia and South America. World Bicycle Relief has delivered over 275,000 bicycles and trained more than 1,000 mechanics.

Related: SRAM Red eTap review

“World Bicycle Relief is innovating to ensure people have access to education, healthcare, and economic opportunity. We are inspired by this extraordinary auction whose proceeds will go to fighting the barrier of distance that separates individuals from their independence and freedom,” said FK Day, founder and president of WBR and executive vice president of SRAM.

World bicycle relief’s slogan ‘the power of bicycles’ features in small script within the zipp logo:

World Bicycle Relief’s slogan ‘the power of bicycles’ features in small script within the Zipp logo

“We fully support WBR’s mission to empower people by way of bicycle ownership,” said Specialized road brand manager Mark Cote. “By aligning with SRAM on this great project, we are not only delivering much-needed buffalo bikes but also delivering the first Tarmacs equipped with the most innovative groupset currently available.”

The auction will be hosted by Ebay For Charity beginning on February 16 at 8am PST and ending at 7:59am February 18th PST. 

You can get to the auction from here: www.specializedcharityauction.com

 BikeRadar supports World Bicycle Relief. To date, we have donated $20,000 via used test gear auctioned off through The Pro’s Closet.