After the 100th Tour de France concludes, seven or eight lucky riders from around the world will be flying into Specialized’s California headquarters to pick up a bike raced by a pro in the world’s biggest race. Specialized is giving away a few bikes used by its sponsored riders such as Mark Cavendish, and will be hosting the winners for two days.
Specialized is running the competition, dubbed #itsmytour, in six markets: the US, Brazil, Spain, France, Germany and New Zealand. (And no, the UK is not included, sorry.) The way to win varies by market; in France and Germany Specialized has tied the competition to a Facebook promotion, and in the US it involves going into a bike shop to participate.
“Seven possibly eight riders will get the pros’ actual bikes from the Tour with a certificate of authenticity,” said Specialized’s Evan Haner. “The coolest part is the fulfillment. We are going to fly the riders in and give them a tour of the facility, let them see the wind tunnel, potentially meet some athletes, and go on some rides. Then at the end, they can walk through the museum [Specialized’s front-lobby display], and their bike will be there with a light shining down on it.”
To learn more visit specialized.com.