SRAM pART Project 2012 for World Bicycle Relief

<source media="(max-width: 320px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=90&resize=160%2C208, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=320%2C416 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=462%2C600 3x" type="image/jpeg"> <source media="(max-width: 375px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=90&resize=190%2C247, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=380%2C494 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=462%2C600 3x" type="image/jpeg"> <source media="(max-width: 425px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=90&resize=215%2C279, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=430%2C559 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=462%2C600 3x" type="image/jpeg"> <source media="(max-width: 992px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=90&resize=136%2C176, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=272%2C353 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=408%2C530 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=462%2C600 4x" type="image/jpeg"> <source media="(min-width: 993px)" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=90&resize=155%2C201, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=310%2C403 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=45&resize=462%2C600 3x" type="image/jpeg"> <img class="wp-image-178325 size-portrait_thumbnail image-handler__image image-handler__image--aspect no-wrap js-gallery-grid-src-image" src="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339739669137-9on82ai71d3-d319588.jpg?quality=90&resize=461%2C600" width="556" height="723" data-crop-width="" data-crop-height="" alt="Ken Ketchum E-volution-1" title="1339739669137-9on82ai71d3-d319588" style="width: auto; height: 100%;"> Ken Ketchum E-volution-1 SRAM

As an industrial designer, David Zimberoff loves great art. And as SRAM’s Global Marketing Director, it’s his job to promote SRAM. With the bike-part-based sculpture pART Project , Zimberoff got to combine the two — and raise money for a good cause.

The premise behind pART Proejct is simple: SRAM gave 22 talented artist 100 bike parts and asked them to create a piece to be auctioned off, with all proceeds going to World Bicycle Relief.

The first pART Project raised $140,000, which translated to 5,000 bikes donated in Africa.

On June 22 and 23, the second pART Project auction will conclude in Velo Village in British Columbia.

Cyclists and art fans can bid on the pieces now. You can view the pieces in this gallery.

“I have had the idea for many, many years, but only implemented it last year,” Zimberoff told BikeRadar . “The goal was, I would select some bike parts – from SRAM, Truvativ, Avid, RockShox, Zipp, Quarq – I would invite 50 artists to make a sculpture, and we would auction it off for World Bicycle Relief . We displayed them at Interbike, and then had an auction in Chicago, with a $100-a-ticket dinner. We raised $140,000. I thought, wow, this is really powerful.”

From that event, SRAM paid for 5,000 low-maintenance bicycles to be given to those in need in Africa.

<source media="(max-width: 320px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=90&resize=300%2C300, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=45&resize=600%2C600 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=45&resize=900%2C900 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=45&resize=1200%2C1200 4x" type="image/webp"><source media="(max-width: 320px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=90&resize=300%2C300, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=45&resize=600%2C600 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=45&resize=900%2C900 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=45&resize=1200%2C1200 4x" type="image/jpeg"><source media="(max-width: 375px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=90&resize=355%2C355, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=45&resize=710%2C710 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=45&resize=1065%2C1065 3x" type="image/webp"><source media="(max-width: 375px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=90&resize=355%2C355, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=45&resize=710%2C710 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=45&resize=1065%2C1065 3x" type="image/jpeg"><source media="(max-width: 425px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=90&resize=405%2C405, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=45&resize=810%2C810 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=45&resize=1215%2C1215 3x" type="image/webp"><source media="(max-width: 425px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=90&resize=405%2C405, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=45&resize=810%2C810 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=45&resize=1215%2C1215 3x" type="image/jpeg"> <source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=90&resize=408%2C408, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=45&resize=816%2C816 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?webp=true&quality=45&resize=1224%2C1224 3x" type="image/webp"><source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=90&resize=408%2C408, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=45&resize=816%2C816 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/03/1339722271131-1qf657rah5vmz-cce8b63.jpg?quality=45&resize=1224%2C1224 3x" type="image/jpeg"> Carl sean mcmahon dive ii : carl sean mcmahon dive ii SRAM Thomas McPhee’s “SRAM Raptor” is one of 22 pieces available in the current pART Project The goal this year is $50,000 for the Velo Village auction, and then $250,000 for pART Project 3, which will be held in New York City this winter.

“Everybody donates their time, and donates the pieces,” Zimberoff said. “So it’s a high rate of return.”

Zimberoff finds the artist through networking and his extensive contact list in the design and agency worlds. He is recruiting artists now for pART Project 3.