SRAM pART Project 2012 for World Bicycle Relief

Artists create sculptures with SRAM parts for charity

As an industrial designer, David Zimberoff loves great art. And as SRAM’s Global Marketing Director, it’s his job to promote SRAM. With the bike-part-based sculpture pART Project, Zimberoff got to combine the two — and raise money for a good cause.


The premise behind pART Proejct is simple: SRAM gave 22 talented artist 100 bike parts and asked them to create a piece to be auctioned off, with all proceeds going to World Bicycle Relief.

The first pART Project raised $140,000, which translated to 5,000 bikes donated in Africa.

On June 22 and 23, the second pART Project auction will conclude in Velo Village in British Columbia.

Cyclists and art fans can bid on the pieces now. You can view the pieces in this gallery.

“I have had the idea for many, many years, but only implemented it last year,” Zimberoff told