Today’s Plan: training and analytics tailored to your event and daily schedule

Pro-endorsed Australian startup aims to make training easy and affordable

Today’s Plan is a relatively young Australian software startup that launched at the beginning of 2015. The online platform seeks to bring the knowledge of a qualified coach to an affordable, cloud-based training and coaching subscription service. With a year of product refinement now complete, we thought it was time to update our original story and check in on what this fast-moving company was up to.

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Although there are businesses in this space already, Today’s Plan offers a range of unique features, split into two distinct areas. The first is a computer-generated, yet personalised training plan that based on your riding history, fitness level and time available to train is tailored towards your exact event goal. The other area is in analytics, with endless data captured and displayed in easy to use graphs and summarised terminology. The latter is something the Trek-Segafredo team, and a growing number of professional cycling coaches are now using.

Training plans

Originally created with cycling coach Mark Fenner of FTP Training, Today’s Plan claims to have thousands of training templates in its database that users can make use of after answering the setup questions.

Company director Ben Bowley, a former managing director of Apple in Australia and New Zealand, explained to BikeRadar that the starting point had been him meeting Fenner as a customer.

“I was disappointed in my mountain bike marathon results and wanted to do better,” he said. “The following year, working with Fenner, I smashed my previous record and was competitive.

“I couldn’t have done it without a coach’s assistance – and our system is bringing much of that to your fingertips at an affordable price,” claimed Bowley.

To get started with a plan, you need an event goal and a minimum of five weeks to train. You can enter this yourself, though Today’s Plan main advantage is its comprehensive database of popular events from around the world to choose from.

Creating a training plan starts with either setting a goal or a specific event : creating a training plan starts with either setting a goal or a specific event

The numbers of events in the database has certainly grown from when the company first launched

Interestingly, the system analyses course profiles of individual events entered in the database and will tailor your plan specifically to that event. So for example, all things being equal, racing a 100km race in the Alps will lead to a very different plan than racing 100km on a rolling-hill course.

Another factor to tell the system is how many hours a week you have to train, with five being the minimum allowed. If this needs to include your commute to work, the system can be tailored to work with this too, including split workouts.

It only takes a few minutes to create a tailored plan. The system asks various crucial questions; where answers are not known, such as your anaerobic threshold (if using a heart rate monitor) or threshold watts (if using a power meter), it provides an average based on other parameters. This data is later automatically replaced following results from training tests.

From here, a plan is created and you’re emailed with your training starting date and exactly what you’ll be doing.

Like a coach monitoring and responding to your progress, the set training plan may change based on the data you upload – if you’re not meeting the desired load, or unable to do a particular session, for example.

During our time using the system we came across terminology that was new to us. But after a quick read over the help section of the site and a look at the videos provided, it was all making sense pretty quickly.

Your generated training plan will look something like this within the today’s plan calendar : your generated training plan will look something like this within the today’s plan calendar

The calendar keeps track of your upcoming rides, which can be drag-and-drop edited if you’re unable to make a session or need to swap it

While these plans can benefit many cyclists, Bowley acknowledges that they can never offer direct a replacement for working with a qualified coach, especially for periodising your training plan, such as peaking for three separate events over a year. “Our system will only take you so far,” he said. It’ll get you 95 percent of the way there, but if you’re serious about results at a high level, then you’ll still benefit from a coach that can hear or see your mood and tweak our plans further as your training progresses.”

If you do use a coach, coaches are now able to enter your online Today’s Plan profile and monitor your sessions, progress and make tweaks remotely. It’s here that the Today’s Plan product has perhaps changed the most from its introduction and we’re told many coaches are now moving their riders to the platform.

For the coaches out there, the product has recently been updated to include an integrated ‘inbox’ for messaging, multi rider analysis tools, Smart Alerts and weather forecasts to name a few.

While a two-week trial period is given, costs start with a six-week plan at AU$29.95 (Approx £16 / US$24.20). Today’s Plan now also offer yearly and half-yearly subscriptions for those looking to train year long or are perhaps worried about work and family commitments getting in the way of set-time plans.


In training, data is often key. While there are many services that record, compile and analyse this, the guys at Today’s Plan say they’re aiming to do it with more detail and easier to use layouts/formats. Launched just recently, Today’s Plan are confident its new ride graphs are the ‘most detailed analysis tool available in any online platform‘.

New 3d graphs bringin another element of data analysis :

A huge range of graphs are offered to dissect and compare data

“Many people are buying power meters, but few know how to use them,” Bowley pointed out. “Along with our training plans, we seek to make this data accessible.”

Prior to its 2015 release, the analytics product had clocked a combined 145,000km in 7,800 hours of riding data – no doubt helped along by its partnership with the then Continental Avanti Racing Team (now Avanti IsoWhey Sports).

Data transmitted through phone data can be live-streamed, enabling coaches (or loved ones) to monitor their riders from anywhere in the world. It’s feature for the elite cyclist, and had Fenner extremely excited last year.

There’s a staggering range of other features available, including Shimano Di2 integration. Here, users of the groupset have the ability to analyse time and choice of gear, from there a coach could work out where a rider could be more efficient through better gear choice.

Unfortunately, however, Strava users will need to upload data separately, as Today’s Plan offers no integration with the online racing network.

The analytics side of the business is included with a training plan or can be purchased separately at AU$9.95 for a month or a year for AU$99.95.

The tech

In addition to Bowley and his tech-industry experience, the Today’s Plan team includes a small handful of developers, with Australian elite-cyclist Andrew Hall leading on development technology. Like Bowley, Hall met Fenner through racing and is a longtime client of his.

“It’s an advantage having a rider in this position,” said Bowley. “Hall will develop and trial features that he feels are beneficial for his training and racing.”

In addition to PC/Mac compatibility, the Today’s Plan team offer integration with many dedicated GPS devices and smartphones/wearable devices, including iOS and Android devices.

The today’s plan mobile app turns your phone into a fully featured bike computer. there are a few features in this that may make this stand-out amongst many other cycling apps : the today’s plan mobile app turns your phone into a fully featured bike computer. there are a few features in this that may make this stand-out amongst many other cycling apps

The phone app has potential to replace a dedicated training device and offers live updates

We’ve had a play with the Today’s Plan phone app and found it turned a phone into a fully functional bike computer, with easily changed and near-endless data fields – there were even a few functions that we haven’t seen before.

An example of a today’s plan training ride automatically uploaded onto a garmin edge 510 : an example of a today’s plan training ride automatically uploaded onto a garmin edge 510

When plugged in, Today’s Plan can automatically upload training rides straight to your device

While mobile interactivity is a large part of Today’s Plan, dedicated GPS device users get nearly as much to play with. Plugging in a Garmin (Edge 500 or newer) will automatically upload ride data to the cloud and simultaneously download your setout training plans to the device too. Other brand compatibility, including Pioneer is now available too.

The tech functions follow through to other training devices, such as power meters. Here, Today’s Plan will clean up bad data and provide more consistent information. For example,a new feature allows you or your coach to set maximum limits for heart rate, cadence or power data, then automatically remove that outlaying data and alert that there have been bad data points. Pretty clever stuff.

This means there is no need to print out or write down your workout, because the Garmin will bring it to life. “It brings the workout to life and becomes your coach on the road,” according to Bowley.

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