Victoria Pendleton stars in new Hovis advert

Olympic champ fronts devilish new campaign

Olympic cycling gold medallist Victoria Pendleton stars in a new 'angel vs devil' themed advert for Hovis

Olympic sprint gold medallist Victoria Pendleton became the face of bakers Hovis last year, and for their latest campaign she’s swapped her customary Lycra for something a bit sexier*.

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She appears as both an angel and a devil to promote the new Hovis Stop Snacking Facebook app, which encourages people to have wholemeal bread for breakfast and cut out mid-morning crisps and chocolate.

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You can download the app, which includes recipes and motivational advice from Victoria, at www.facebook.com/hovisbakery. Alternatively, just enjoy these pictures…

With only 570 days to go until London 2012, Olympic Gold Medallist and Hovis ambassador Victoria Pendleton unveils her ‘secrets’ to staying motivated and stopping snacking this January by eating Hovis Wholemeal.
Olympic cycling gold medallist victoria pendleton stars in a new ‘angel vs devil’ themed advert for hovis: olympic cycling gold medallist victoria pendleton stars in a new ‘angel vs devil’ themed advert for hovis